COMMON LAW TRADEMARK RIGHTS v. TRADEMARK REGISTRATION In the United States, certain trademark rights are created whenever someone uses a mark in connection with a product or service. If a product is sold or a service is rendered in conjunction with the mark, then trademark rights or service mark rights attach immediately to the mark for the benefit of the entity using that … [Read more...]
Trademark Application Process
The trademark application process is a two step process including a trademark searching step to find others that might already be using a similar trademark and then filing a trademark application step to secure trademark rights in the proposed mark.
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