All business owners think that their trademarks is unique and easily recognizable and may apply for a “trademark” to protect their logo and branding. Trademark protection is not available, however, for marks that are considered to be descriptive unless the mark is known as a trademark and not just a way to describe the goods or services. When the trademark application is first … [Read more...]
Trademark Application Process
The trademark application process is a two step process including a trademark searching step to find others that might already be using a similar trademark and then filing a trademark application step to secure trademark rights in the proposed mark.
Browse related articles below.
COMMON LAW TRADEMARK RIGHTS v. TRADEMARK REGISTRATION In the United States, certain trademark rights are created whenever someone uses a mark in connection with a product or service. If a product is sold or a service is rendered in conjunction with the mark, then trademark rights or service mark rights attach immediately to the mark for the benefit of the entity using that … [Read more...]