A trademark application must include a list of goods and services to be associated with the trademark. The United States and Trademark Office publishes a list of acceptable verbiage for the description of goods and services. You can use that list but oftentimes, you want to develop a goods and services description that is a bit more robust. How to craft a basic list of goods … [Read more...]
Trademark Application Process
The trademark application process is a two step process including a trademark searching step to find others that might already be using a similar trademark and then filing a trademark application step to secure trademark rights in the proposed mark.
Browse related articles below.
A trademark application can be sought to protect the standard character mark or the design elements of the trademark. In general, you ought to seek trademark protection for the standard character mark first before you seek protection for the design elements of your trademark (i.e., design mark). What is a design mark? A design mark refers to the design elements of your … [Read more...]
After you pick your trademark to use in your business, you should conduct a trademark search. The trademark search tries to find other marks that are similar to the mark you plan on using. Why should you conduct a trademark search? Failure to conduct a trademark search could cost you tens of thousands of dollars. If you've already committed to your mark, you would have … [Read more...]
To protect your trademark, you have to file a trademark application with the USPTO. The trademark application can be expedited by filing a petition to make special. By filing the petition to make special, your trademark application is examined out of turn. Your trademark application will be examined about 2 to 4 months after it is filed. How to file a petition to make special … [Read more...]
This article discusses the pros and cons of registering your trademark on the supplemental register compared to the principal register. Trademarks that can be recognized immediately as a trademark may be registered on the principal register. However, trademark protection is not immediately available for marks that are considered to be descriptive because they aren't … [Read more...]
COMMON LAW TRADEMARK RIGHTS v. TRADEMARK REGISTRATION In the United States, certain trademark rights are created whenever someone uses a trademark in connection with a product or service. If a product is sold or a service is rendered in conjunction with the mark, then trademark rights or service mark rights attach immediately to the mark for the benefit of the entity using … [Read more...]