A trademark is a word or phrase that identifies a product or service. Over time, the trademark represents the quality of the product so that consumers can expect certain things when they purchase that brand. It is often difficult to successfully re-brand a product or service if one needs to because the owner did not properly clear the mark for adoption and use before the branding process. As such, it is important to go through the trademark process properly to minimize the likelihood that one might have to switch marks after significant branding has already taken place.
For information on how to select a mark, click here.
For information on how to obtain Federal trademark rights, click here.